• Comment
• Print Article
• Email
• Permalink

Twitter’s domestic golden days are behind it?

Written on

Nov 13, 2009 

Author

Gavin Dunaway  |

Share

Twitter’s domestic golden days are behind it?

ADOTAS – Living in Brooklyn, NY, I’ve gotten quite used to hearing things are “over” — in other words, a fad has run its course and is now lame — before they’ve even started. Of course, that most irascible fad Twitter already has people lined up around the corner of Bedford and N. 7th to proclaim that its passe — however, the numbers might be on their side for the U.S.

According to comScore, Twitter’s unique domestic visitors dropped from 20.9 million in September to 19.2 million in October, a dip of 8%, which is the largest drop ever for the site. It’s kind of crazy considering Twitter’s meteoric rise this year from far less than 5 million unique visitors to more than 20 million. However, the number of domestic visitors virtually flatlined over the summer.

Globally Twitter welcomed 58.4 million visitors, a nearly 1000% increase from the year before. Of course, Facebook is nearing 100 million unique domestic visitors a month and more than 145 million globally. Add insult to injury, LinkedIn jumped past Twitter and the 20-million unique visitor mark in October.

There is some argument over the legitimacy of comScore’s numbers and whether they track desktop and mobile clients. Unique visitors may be the wrong metric to examine.

In recognition of the sluggish growth rate, Twitter’s been releasing all kinds of new doodads to regain user interest, including Lists, the Retweet button and geolocation.

But keep a little perspective — 19.2 million unique visitors still represents a 1,271% growth rate from 1.4 million visitors in October 2008. The craze may be over, but my money is that the site has cemented its niche.

No Tags

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »

News Archive

Features

• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }