Thriftier consumers hot for email coupons
ADOTAS – It’s been widely accepted that the latest recession rang the death bell for the credit-card-debt-building spree shopper and the return of the savvy consumer. Hence consumers are going cuckoo for coupons — something that email marketers are noticing in their campaigns.
A recent survey by Experian found that emails with in-store and online coupons were opened by 25% and 24% of recipients, respectively. Non-coupon in-store and online emails comparatively came in at 17% and 18%, respectively.
Click rates for emails with online coupons was 4%, in-store 3.6%. Non-coupon online and store emails received 3.4% and 2.9% click rates, respectively.
In addition, 80% coupon emails witnessed higher transaction-to-click rates and transaction rates than non-coupon campaigns as well as 78% higher revenue per email, according to Experian.
Reader Comments.
We see our top affiliate program producers are predominantly coupon sites even when a merchant doesn’t heavily coupon. Good information
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