ADOTAS – Forget celebrities and other paid spokespeople — we all know that the best endorsements come from our friends, the people whose tastes we trust most. Now Facebook is offering companies a way to gain these precious endorsements on their ads.
“Friends of Connections” is a new targeting device that will let companies target users whose friends are fans of their brands. When a user sees an ad, he or she will also be informed which friends are fans of that brand.
The idea is to enhanced social endorsement — Johnny is more attracted to Brand A because Susie, Bill and Jose are into it. Previously an advertiser could only pinpoint users that were already fans of the brand or used its applications.
Privacy advocates can quell their dissent — Facebook members can withdraw from being mentioned in the ads in their user settings.