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Take a campaign’s temperature with Adometer

Written on

Nov 19, 2009 

Author

Gavin Dunaway  |

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Take a campaign’s temperature with Adometer

ADOTAS – Hmm… Your campaign isn’t looking that hot — it’s sweating, got hives and… Are those chicken pox? Better get it to open wide so you can stick in Dynamic Logic’s new Adometer.

Adometer offers a peak at audience reaction to a campaign early on in its life-cycle to facilitate refinement better than click-through and lead generation rates, which can often be misleading. A quick survey appears in the advertisement and user responses are sent to an online interface that can be analyzed by audience segment.

“While many factors play a role in campaign effectiveness, breakthrough is critical, especially when brand-building is an objective,” said Michelle Eule, managing director of AdIndex Solutions for Dynamic Logic. “By providing a real-time indication of whether or not a campaign is breaking through, advertisers can make necessary changes early on, before impressions are wasted.”

Tags: adometer, analytics and Dynamic-Logic

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