Small businesses open wallets for search
ADOTAS – As other surveys point to an increase in online spend going into the holiday season, WebVisible reports that small business boosted their presence in the search space in the third quarter, acquiring more keywords and expanding their budgets.
Small businesses on average bought 55 keywords during the third quarter, a 30% increase over the previous year’s median of 43. Average spend on search ads by small businesses jumped by 91% over the previous year to $1,658.
Attorneys and dentists made up the largest segments of small businesses employing search advertising, accounting for 7.7% and 5.0% respectively; average spending for each was $2,560 and $2,005, respectively.
In addition to this jump in spend, small businesses also are diversifying. While 60.4% of small business dollars went to Google, that was a 5% drop from third quarter 2008. Up-and-comer Bing grabbed 10.5% of small business market share while Yahoo! registered 26.2%
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