Quick hits: Crown yourself Burger King
ADOTAS – In a bold new campaign, Burger King will show you what your dollar is worth — the dollar sitting in your pocket, that is. The rich media ad uses a computer’s web cam to photograph a bill, then shows you what menu items you can buy. In addition, the ad will crown you king — the Burger King mascot’s head will appear on your own and move with your head. Here’s a demonstration:
– Anybody can make it in the New York art scene, but Toyota made it really easy if you own an iPhone. Incorporating interactive art into its Prius campaign, iPhone app users could scribble on a Prius ad and send it to be displayed on the billboard in Times Square.
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