ADOTAS – Eyeblaster likes Starcom and Bridge Worldwide, it really likes them: the media and creative agencies, respectively, were awarded both the North America People’s Choice Award and the North America Judge’s Award for their Pringles “Can Hands” campaign, which ran in multiple markets the world over.
A viewer is invited to click on a banner ad with a cheesy photo of a girl who can’t accept a wedding proposal from her boyfriend because she has a can of Pringles stuck on her hand. Each click produces a new witty take on the scene, and thanks you for trusting the banner, relating a story of being delivered to a porn site. Finally it questions why you keep clicking and suggests perhaps you have too much free time (or should be doing work). It’s a clever marriage of humor and banner that actually plays off of people’s discomfort with “clicking here.”
The International People’s Choice Award went to creative agencies Hi-ReS! and Feed and media agency MEC Global for the Chanel No.5 global homepage takeover, while the International Judge’s Choice Award was awarded to creative agency MediaFront and media agency Mediacom for IKEA’s “Set the Table”.
For its effective combining of social media and display, R/GA received the 2009 Cross Channel Effectiveness Award for its “Dear Mr. President” campaign.
If you need to research or you just have some time to kill, check out all the honorees at Eyeblaster’s website.