Optimistic small businesses boosting online ad spend


snowflake.jpgADOTAS – Do you remember when the holiday season was a time of good tidings and cheer? For the last few years it’s as if stockings were stuffed with anxiety as retailers pondered whether consumers would actually purchase their goods….

As the sentiment of recovery pervades the winter air, small businesses don’t look so tense this year according to the fifth annual holiday survey by Constant Contact. More than half surveyed said they expect sales to be better than last year and 35% of respondents said they were feeling more optimistic about the economy, a 10% bump from last year.

With this renewed hope comes a big increases in online ad spend. Eighty-nine percent of small businesses surveyed plan to use email marketing, compared to 60% last year. In addition, 43% expect higher online sales versus 38 percent in 2008.

Small businesses are also boosting their presence in social media, including extra seasonal promotion through Facebook, Twitter and blogs. However, MySpace recorded a drop in interest.

“Consistent with their generally optimistic outlook, these business leaders now look toward a more promising future, because they have learned how to promote themselves through new platforms and developed habits and practices that will serve them well in any kind of economy,” said Gail Goodman, CEO of Constant Contact.


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