NAI promotes self-regulation with opt-out plug-in
ADOTAS – At Ad Revenue 2009 last month, Alan Chapell of Chapell & Associates warned that the online advertising industry is down to its last chance to prove it can self-regulate before the boys in Washington fire away the legislative cannons regarding user privacy.
The National Advertising Initiative (NAI), however, has just presented a formative argument for the industry that may keep the regulatory guns cold.
As Federal Trade Commission public roundtables on consumer privacy issues loom ever closer — Dec. 7, which some privacy advocates are deeming “Pearl Harbor day” for online advertisers — the NAI has released a downloadable browser add-on that makes sure cookies regarding opting out of targeted behavioral advertising would not be deleted when a user made a cookie purge (toss his/her cookies? Nyuk, nyuk).
The plug-in appears as a control panel that lets a user manage all of his/her opt-out cookies. Currently the protector is in its beta phase and only available as a Firefox plug-in, but the NAI hopes to soon offer the program for other browsers.
NAI Executive Director Charles Curran claims this add-on is a recognition of criticism regarding opt-out cookies lost in a cache dump, but FTC Commissioner Pamela Jones Harbour has written that opt-out cookies are not a strong enough measure to protect user privacy.
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