http://www.adotas.com/2009/11/mapping-out-the-non-proprietary-search-space/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/11/mapping-out-the-non-proprietary-search-space/#comment-793031 Simon Chernin Tue, 10 Nov 2009 20:26:16 +0000 http://www.adotas.com/2009/11/mapping-out-the-non-proprietary-search-space/#comment-793031 Great thoughts Michael. There's quite a bit of ROI to be had with supplemental search networks like Looksmart, Advertise.com, Adknowledge and 7search. It can be time consuming to test these networks, however testing is very important. Many advertisers find success in applying their GYM campaigns to these networks and see a lift in ROI due to the affordable traffic in these unsaturated marketplaces. looking forward to the next 2 parts! -Simon Great thoughts Michael. There’s quite a bit of ROI to be had with supplemental search networks like Looksmart, Advertise.com, Adknowledge and 7search. It can be time consuming to test these networks, however testing is very important. Many advertisers find success in applying their GYM campaigns to these networks and see a lift in ROI due to the affordable traffic in these unsaturated marketplaces.
looking forward to the next 2 parts!
-Simon

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