Internet ad revenue claws higher in third quarter
ADOTAS – While advertising in other media continue to suffer in the harsh economy, the Internet is still standing strong — and even gaining ground.
According to research by the Interactive Advertising Bureau and PricewaterhousCoopers, Internet advertising revenue neared $5.5 billion in the third quarter, a 1.7% improvement over second quarter.
“While all segments of the media industry have experienced declines, online advertising remains resilient and is once again showing signs of growth,” said David Silverman, a partner at PricewaterhouseCoopers.
However, to rain on the parade a bit, third-quarter’s revenue is still a 5.4% decline year over year.
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