Industry roundup
ADOTAS – BrightKite has launched its ultra-targeted mobile advertising solution after testing it with 20 brands over the summer.
Pulse 360 welcomed Dan Martin as vice president of business development. Martin was previously with IAC.
Mogreet announced that Jay Goss has been named senior vice president of sales and marketing.
RockYou has garnered a $50 million Series D round of funding from SoftBank. The company will put the funds toward creating products to host in-game advertising opportunities.
KIT digital has launched “KIT Partners,” an integrated and geographically diverse sales and implementation network in the IP video platform industry. The program initially includes 22 re-sale, business referral and implementation partners around the globe, bringing to nearly 50 the number of countries where KIT digital is active.
With the launch of the latest generation of its RAMP software, EveryZing has rebranded itself as RAMP.
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