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Industry roundup

Written on: Nov 17, 2009
Author: Gavin Dunaway |
: Share; Industry roundup

ADOTAS – Ooyala has partnered with YuMe to help publishers monetize live online video streams. Ooyala’s Backlot dashboard now includes a simple process for publishers to specify ad insertion points for YuMe overlays when publishing a live video stream.

PointRoll became one of the first beta testers in Microsoft’s Atlas Technology Partner Alliance (ATPA), which will allow advertisers and agencies to connect media management systems like PointRoll’s to their current Atlas Media Console reporting system.

VMIX has signed an agreement to deliver online video and photo solutions for the National Multiple Sclerosis Society’s Pacific South Coast Chapter’s website covering San Diego, Imperial and Orange Counties.

The Interactive Advertising Bureau released “VAST 2.0,” an update to the Digital Video Ad Serving Template that it created in July 2008 to standardize the communication protocol between video players and servers.

Clash-Media has named Derek Anderson United Kingdom sales director.

Atari has appointed Jonathan Anastas head of marketing.

DoubleVerify has made Collective Media, interCLICK, Traffic Marketplace and Undertone media partners.

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