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Industry roundup

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Nov 9, 2009 

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Gavin Dunaway  |

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Industry roundup

ADOTAS – Compete and Cannondale Associates announced a partnership to provide marketers insight into the effect of online activities and media consumption (including search, ad exposure, sites visited and so on) on in-store purchase behavior and brand loyalty.

Quantivo has launched Quantivo for E-Commerce, a customer analytics solution that includes 18 critical e-commerce behavioral insights as out-of-the box reports.

Ronald E. Childs has been named vice president of media relations for Flowers Communications Group.

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