Industry roundup


roundup_smallADOTAS — Rocket Fuel is offering their brands more of a kick with its new Audience Booster add-on to its recently debuted hybrid ad serving platform. Beyond behavioral and contextual targeting, Audience Booster analyzes demographic, lifestyle, purchase intent and social media data to identify customers most likely to take action.

Marin Software has released a new version of its
flagship product, Marin Search Marketer, that includes new features designed to deliver unique insight into search performance.

Auction-based data exchange BlueKai is issuing quarterly indices of consumer intent action across the web; “BlueKai Pulse” reflects data trends and insights from the BlueKai Data Exchange, which aggregates anonymous intent data of over 145 million unique users on U.S. e-commerce, online travel agency and auto comparison sites. Also, John Sedlak has joined BlueKai as senior vice president of global sales, a newly created position based in New York City.

iPhone brand advertising network Greystripe has formed a strategic relationship with mobile mediation platform Tapjoy to expand its developer base and offer Tapjoy’s network the ability to deliver ads from multiple networks and choose those that provide the highest CPM.

Vitrue has introduced Vitrue FMS, which will allow marketers to create a unified brand presence on Facebook blending both local and corporate content into the user experience.

Covario and Adobe Systems jointly received the gold award for search marketing in the Interactive Advertising Bureau’s 2009 MIXX Award competition for the global launch of Adobe Acrobat 9 software.

LinkTrust has partnered with RingRevenue to offer pay-per-call services for merchants and networks.

SourceForge has changed its name to Geeknet.


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