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Industry roundup

Written on

Nov 4, 2009 

Author

Gavin Dunaway  |

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Industry roundup

ADOTAS – Moxie Interactive has formed a partnership to use OpenAmplify’s semantic web platform to develop measurement and brand participation planning tools for marketers. Moxie aims to help marketers understand and analyze the sentiment, intent and emotions expressed in online and social media conversations. In addition, the data will deliver insights to clients regarding how to better connect brands and consumers.

Alterian announced that Epsilon has expanded a long-standing partnership choosing the SM2 software solution to help deliver social media monitoring and analysis to clients. Under a new multiyear agreement, SM2 will enable Epsilon to monitor communications and attitudes across the social media spectrum quicker and in a more structured fashion with richer data.

Click Forensics introduced a new online audience verification platform that comparison shopping engines and other content aggregators can use to measure the quality of site visitors and their likelihood of making a purchase.

Click fraudsters, give up your game! Advertise.com today announced that its ClickShield technology will be integrated with its display advertising network. Teach you to mess with them!

With tears in its eyes, eBureau announced it has reached the milestone of delivering over 100 million lead quality scores. Cupcakes reading “100 Mil!” were given out in the lobby. (OK, that’s just what we imagined. But nothing quite says “Hurray!” like cupcakes — nudge, nudge.)

Emailvision announced that its on-demand email marketing platform Campaign Commander can now be fully integrated with salesforce.com to increase the relevance and success of email marketing campaigns.

ClearSaleing has launched Release 4.4 of its attribution analytics platform that now allows marketers to make and schedule ad text changes across all search engines.

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