Industry roundup
ADOTAS – GSI Commerce introduced TrueAction, the new moniker of its full service interactive agency gsi interactive. TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, and Christopher & Banks for more than four years. The new brand includes the Usability Lab, which incorporates a live focus group that provides feedback on digital market, design and functionality. In addition, the lab offers state-of-the-art eyetracking and remote testing technology.
EyeWonder has launched its Ad Visibility Suite, a set of metrics designed to give advertisers and publishers in-depth analysis of the actual real time an online ad is within the viewable area of a browser.
Glam One has launched France’s first integrated social media platform, which aims to unite professionals into communities around targeted sectors. Self-employed independent workers will have an environment to better market their skills while brands and agencies can post business and contract opportunities, as well as search, browse and reach professionals.
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