Comments on: Forget clipping coupons, gimme Facebook http://www.adotas.com/2009/11/forget-clipping-coupons-gimme-facebook/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Sharon http://www.adotas.com/2009/11/forget-clipping-coupons-gimme-facebook/#comment-792916 Sharon Mon, 09 Nov 2009 23:07:02 +0000 http://www.adotas.com/2009/11/forget-clipping-coupons-gimme-facebook/#comment-792916 The data in this article is interesting but I tend to interpret it a bit differently. Becoming a facebook fan of Apple or a twitter follower of NewEgg definitely serves a purpose (access to emerging online deals), but I don't foresee the local-shopping coupon-clippers to be well-served by social media in its present form. I have never seen anyone use a mobile coupon at a grocery store...yet. And I can't imagine that a mom of 4 is going to take the time on facebook or twitter to follow Kraft, Del-Monte, Charmin and hundreds of other companies and brands in hopes of saving money locally. Social media is doing a lot more for online shoppers than for local shoppers. I think grocery coupons will stick around a while longer. The data in this article is interesting but I tend to interpret it a bit differently. Becoming a facebook fan of Apple or a twitter follower of NewEgg definitely serves a purpose (access to emerging online deals), but I don’t foresee the local-shopping coupon-clippers to be well-served by social media in its present form.

I have never seen anyone use a mobile coupon at a grocery store…yet. And I can’t imagine that a mom of 4 is going to take the time on facebook or twitter to follow Kraft, Del-Monte, Charmin and hundreds of other companies and brands in hopes of saving money locally. Social media is doing a lot more for online shoppers than for local shoppers. I think grocery coupons will stick around a while longer.

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