Cyber security: Beyond black and white
ADOTAS – This is the final article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here, the second article here and the third article here.
During last week’s Online Trust Alliance’s Online Trust & Brand Protection Summit in Philadelphia, Maneesha Mithal, assistant director of the Federal Trade Commission Division of Identity Protection, outlined three key challenges around data practices and privacy online.
“We’re used to dealing with black and white,” Mithal noted. “In the privacy area it’s definitely more nuanced.”
First, there is a lack of consensus on what consumers want in terms of online privacy and protection. Second, the FTC does not want to curb technology and cripple online services. And the third challenge Mithal identifies is the tension between predictability and flexibility. Consumers would like to anticipate a predicted outcome for an online action and websites and service providers would like the flexibility to innovate.
“We will encourage and support innovative ways to present disclosures to consumers. The long privacy policies are not effective,” said Mithal.
To address these challenges, the FTC is hosting a series of roundtable discussions starting in December titled “Exploring Privacy”. The roundtable will “explore the privacy challenges posed by the vast array of 21st century technology and business practices that collect and use consumer data.”
The FTC would like to permit and not interfere with beneficial data practices, and incentives may be provided for data practices and disclosure that are understandable and effective.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More Features
-
Loading ...
Latest News
- Why Google Bypassed Safari’s Privacy Settings February 17th 2012 ADOTAS - In a report earlier today, the Wall Street [...] more »
- Study: Social Media Riding High in Revenue Per Click February 17th 2012 DM CONFIDENTIAL - ClearSaleing recently released its Guide to Market [...] more »
- Velti Launches Private Mobile Exchange for Premium Publishers February 16th 2012 ADOTAS - Mobile marketing and advertising technology provider Velti announced [...] more »
- Visual IQ Brings Together Attribution Management, Media Mix Modeling February 15th 2012 ADOTAS – Cross channel marketing intelligence software provider Visual IQ [...] more »
- Report: Facebook Timeline for Brands Coming This Month February 15th 2012 ADOTAS – According to a report from Ad Age, Facebook [...] more »
- Infographic: Social Media Habits and Privacy Concerns February 15th 2012 ADOTAS - A new survey (illustrated now by an infographic) [...] more »
- Agency Survey: Conversion Rates Valued More than Engagement Metrics February 14th 2012 ADOTAS - According to a new survey conducted by digital [...] more »
Features
- Crowdsourced Advertising: It’s Not Just Cheap Labor February 17th 2012
- How the Multilingual Web Creates “Glocalization” February 17th 2012
- Five Ways Interactive Content Can Boost Web Revenues February 16th 2012
- Sales and Marketing Terms Defined February 16th 2012
- Mobile Shopping Offers Opportunities for Mobile Marketing February 16th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Senior Industry Marketing Manager - Media and Ente
- Sr. Product Marketing Manager – Media
- Senior Industry Marketing Manager - Media and Ente
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
Recent Comments
- Mobile Shopping Helps Promote Mobile Marketing | Website To Mobile: [...] international email and mobile marketing service provider, explains this phenomenon in his article. We
- Data Asset Management for Speedier Social Marketing « Accent Social Media: [...] Permalink [...]
- Web business voip: Were you aware that online marketing gives work unrivalled around
- Avery Langholz: Great outline. I enjoy make out the print Martha
