Bing regains steam while Yahoo! slackens pace
ADOTAS – Did somebody write Bing off as having peaked with less than 10% of the search market? It certainly wasn’t us… OK, maybe we suggested something of the sort, but Microsoft’s little search engine that could is back on the rise, garnering 9.9% of searches in October compared to 9.4% in September, according to comScore.
But Bing wasn’t stealing rival Google’s thunder — the company also saw an increase in search share, with 65.4% in October topping September’s 64.9%.
Yep, it was Yahoo! that was slacking, dipping from an 18.8% share in September to 18.0% in October. That’s a bit disheartening after a homepage redesign and during a massive marketing makeover campaign. However, lesson learned from Bing — one month means only so much.
Total U.S. searches jumped 13.2% in October, which was a mite bit shy of September’s 17.3% growth rate as well as third quarter’s year-over-year growth of 17.3%.
Reader Comments.
Granted one percentage point in the overall search market is huge, it stills seems that engines will be arguing over Google’s left overs until there is some real innovation in the market.
It is almost inevitable that eventually Bing will kill off Google. I would not be surprised to see Google a minor division of another company within 10-15 years. Microsoft know most people don’t switch search engines, so they’ve done a mass of OEM deals which will see Bing the default search engine on all new PC’s. They killed Netscape with this tactic to achieve market dominance of IE. They’ve done it before – CPM, Novell Netware, IBM OS/2, Corel Office – the list of world-dominating companies they’ve destroyed is long.
Google’s fatal mistake was appointing Eric Schmidt CEO. He had been CEO of Novel and lost the fight with Microsoft. Prior to that he headed Sun’s Java attack on Microsoft and lost. How many times does someone have to lose a battle with the same opponent before people realise he isn’t up to the task?
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