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ABC is getting socialized

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Nov 6, 2009 

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Sarah Novotny  |

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ABC is getting socialized

ADOTAS – ABC is looking to make the online viewer experience more interactive and social. Tomorrow, the network will launch ABC Social: Episode Commentary on ABC.com, reports MediaWeek. This platform will let users comment in a live feed next to the show they are watching which can also be attached to their Facebook pages.These functions have been christened by the premiere of the sci-fi remake “V”. The show will include commentary from the producers and as the platform expands to other shows, the commentary may expand to include actor, executive and possibly blogger commentary. With visible engagement, the network believes the possibilities for advertisers are abundant.

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