What you talkin’ ’bout?
ADOTAS – Whew, it’s Friday — another crazy week has zipped its way through the interactive advertising world. Time to take a look at what visitors say and think about the action out there.This week’s poll focused on the relevance of Google’s PageRank after the company removed it from the webmaster toolkit but left it out there for good folks like you and me. If it’s useless for webmasters, is there any point in keeping it around for the rest of us?
The majority (58%) said PageRank should be put out of our misery, but 42% thought the function still had some uses.
The split wasn’t enormous so I doubt the pitchforks and torches are coming Google’s way anytime soon, but PageRank be warned — you’re on notice.
The comments section was a-flurry, which was not surprising considering some of the big announcements out this week.
With Bing beating Google to a status-update-search deal, Brandt Dainow sees history repeating itself: “Bing vs. Google looks like a repeat of Internet Explorer vs. Netscape Navigator, or Windows VS OS/2. Microsoft knows people won’t change search engines, so their strategy is to be the default engine everywhere, knowing people won’t bother to switch back to Google. Internally, Microsoft’s motto is ‘embrace, extend, extinguish.’”
Patrick Boegel was not swayed by a survey suggesting advertisers are developing their own mediums to reach audiences. “Have to take some issue with tying content creation into the downward spiral of ad spending in the first half of 2009. We are in the middle of a crippling recession which has seen businesses that are still solid reign in spending, while banking and automotive, traditionally large-scale spenders have dialed back significantly in the first half of the year.”
However, Jan Zlotnick countered, “Guess who’s re-emerging in the content talent search? Writers, ADs, CDs, brand planners with more traditional portfolios than digital. Why? From what I heard from CEOs and CDs at advertising week, creative/media content must now be inspired and disciplined by great consistent branding… and the best talent for this are the more experienced storytellers from the traditional side.”
Hunter Gatherer felt Tara Walpert Levy was off-target in her feature on the reality behind the online video hype: “The online video hype is about user generated content and the spread of personal syndication, not about the distribution of network content over the web.
“Who cares if you can see the latest episode of Mad Men on your computer? You can get a better delayed feed on your Tivo. What is happening is people are generating their own networks and a few are creeping into the mainstream.”
Levy responded: “Actually, I agree with you completely. But the syndication play is not the threat that media companies fear will turn their business model upside down — nor is it likely to. Hence the focus on mainstream media.
Finally, commenting on Google, Facebook and MySpace announcements related to music offerings, Kevin Ebaugh disagreed on the state of the music industry: “Near-lifeless is completely incorrect. Near-profitless would be more accurate.”
Perhaps that’s a matter of opinion… but things just aren’t the same since Oasis called it quits.
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