ADOTAS – Will becoming a billion-dollar player spoil Twitter? Not a chance Chief Executive and Cofounder Evan Williams told a roomful of reporters at the Online News Association conference in San Fransisco.
A week after confirming the company’s impressive $100 million of fundraising, Williams said Twitter felt no pressure to come up with a revenue model. The web publisher of brief comments is yet to bring in any money of any sort.
Instead, the company is focusing on tools useful for its growing user pool, such as the soon-to-be-unveiled Twitter Lists, which allows users to group their favorite tweeters by subject. The news conference was held after Williams gave the opening keynote for the ONA conference in which he highlighted how reporters and tweeters could curate their efforts.
In addition, Williams said the company is working on improving the site’s lackluster search engine and introducing geographic location embedding into posts.
Twitter has avoided on-site advertising to placate its users and bypass the alienation witnessed at other social networking sites such as Facebook and MySpace.