PageRank is dead; long live PageRank
ADOTAS – Forever and a day it seems Google has told webmasters that PageRank doesn’t matter. In 2007 Google “search evangelist” Adam Lesnik wrote on a discussion board that the data is “often viewed and used/abused in ways that run contrary to the interests of searchers and webmasters.” He then elicited feedback from webmasters about removing it from the webmaster toolbar.
Two years later, Google has pulled the plug on the option with the release of its latest Labs feature — evidently to many a webmaster’s delight.
“We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it,” Google’s Susan Moskwa wrote on a Google Webmaster Central thread.
However, PageRank itself is not gone… It’s still in the Google toolbar, which us non-webmaster types use. Will that be removed soon as well? (Cue the sound of crickets.)
So we’re left with the question should advertisers care about PageRank? To be continued…
Reader Comments.
I have been doing Search Engine Optimisation for 13 years. Page rank does not, and never has had, any effect on a site’s listings. All it affects is how deep Google goes when it visits a site, and how often. I am sometimes driven to dispair by the ignorance so-called “SEO Experts” have about this. I will be profoundly happy when it is gone.
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