Mobile customers to brands: Text us!
ADOTAS – John Doe is just wasting time over there, scanning the mobile web on his smartphone, waiting for his favorite brand to send him an incredible offer via an SMS. But do they? Do they? Sigh…
According to a new survey by HipCricket, a healthy proportion of respondents (37%) said they’d be interested in joining a mobile customer brand loyalty plan, but 83% haven’t had their favorite brands reach out and touch them. They may even be questioning their emotions thanks to this failure communicate.
Forty-one percent of those surveyed said they’d gone to retailers’ websites and nearly 30% of that segment went looking for coupons and promotions. So why won’t the brands reach out? Should they play hard to get instead?
In addition, 34% of respondents received a marketing offer via a text message in the past year, compared to 28% in 2008. The campaigns appear to be stronger as 47% had brand recall from the offer, nearly all of them remembered the specific discount or deal.
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