Industry roundup: Mergers, deals and launches

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roundup_smallADOTAS – Burst Media has acquired Giant Realm.

Traffic Marketplace has launched MarketInsight, a comprehensive suite of campaign reporting products that are powered by from comScore and sister site Firstlook.com.

Three Omnicom Group agencies — TBWA London, Rapp and Wolff Olins — will split Skype’s $80 million global advertising business. The company has already spent $42 billion in advertising this year.

Warner Music Group has hired Outrigger Media to sell Internet ads for its music videos displayed across all digital platforms.

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