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Industry Roundup: Hirings and launches and more

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Oct 13, 2009 

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Gavin Dunaway  |

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Industry Roundup: Hirings and launches and more

ADOTAS – AdReady has named former Microsoft executive and advertising veteran Karl Siebrecht president and chief operating officer.

Glam Media has brought Josh Jacobs on board as senior vice president of brand advertising products & marketing. Jabos was previously vice president and general manager of marketing technology for Yahoo! and was head of strategy and marketing for the Yahoo! Publisher Network.

Adgregate Markets introduced three new faces to its management team. John Underwood, previously vice president of AOL’s AIM Network Services, is the new chief operations officer. New Chief Technology Officer Manny Berrios formerly served as CTO of UGO Networks. Lori Stevens has also joined as vice president of sales.

Epsilon Targeting, a division of Epsilon, announced it will provide data elements of its TargetPlus national compiled file to AccuData customers, allowing small and medium-sized businesses to benefit from Epsilon Targeting’s data set and AccuData’s national reach.

AdMonsters has launched AdMonsters Professional Services, which will offer ad operations and consulting services, in-house training programs, and research and analytics to the global online advertising community.

Gray Television and Mixpo announced a partnership bringing online video advertising capabilities to local TV advertisers in 30 markets across the U.S.

eXelate has launched teXi:DM, a toolkit that empowers publishers to take back control of their audience data management and monetization efforts.

VMIX Media has released Player Platform 2.0, which integrates encrypted dynamic streaming as an alternative to standard progressive download media-delivery service; allows clients to restrict the domains on which their video players will play; and will load faster.

AdNectar has launched branded virtual goods for users on Twitter and LiveJournal.

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