Industry roundup
ADOTAS – Contactology and ClickTake have partnered to offer customer experience analytics based on actual subscriber behavior combined with email marketing technology.
Initiative has hired Jeffrey Graham, formerly executive director of customer insight at The New York Times, as the worldwide director of performance.
Pontiflex has launched three new monetization — CPL display banners, registration paths and mobile ads — that can be incorporated seamlessly alongside existing CPM inventory
Upshot has acquired Emerge Digital.
In addition to opening a Chicago office, Tribal Fusion has added new sales executives: Julie Ford, previously of Real Girls Media; Amy O’Donovan, formerly of Yahoo; Jason Wolf, most recently from Like.com; Joe Tuttle, formerly of AOL; Andrew Berman from BBC Worldwide; Melissa Dickman, previously with AOL and Gorilla Nation; and Chris Litchfield, formerly of Forbes. Justin Saverine and Jim Johnson have aslo joined Tribal Fusion as new account managers in New York.
Stardoll has added Alison Stager as East Coast sales director in New York and Sue Picard as Midwest sales director in Chicago. Christina Tom has been promoted to vice president of West Coast ad sales & marketing.
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