Industry roundup
ADOTAS – Mobclix has formed partnerships with Advertising.com and Traffic Marketplace that will provide the advertising networks direct access to mobile audiences.
Razorfish might be heading over to Publicis Groupe’s inner sanctum, but Jeff Lanctot, the veteran chief of media buying strategy, is going to stay at Microsoft in the Advertiser and Publisher Solutions group. Lanctot reportedly will manage Microsoft’s long-term media and services agreement with Publicis Groupe.
Aedgency has added three executives in newly created positions — Christophe Philip will be head of operations; James Applin has joined as sales manager for the United Kingdom; and Philippe Morin has been recruited as head of price comparison.
SearchForce has launched an auto-generated, overall performance summary to aid search marketers and agencies with a simpler workflow and reporting solution.
Constant Contact has released an online event marketing service to help small businesses and organizations professionally promote and efficiently manage registrations and RSVPs for meetings, functions, seminars and other events.
SWIRE has opened offices in the Washington, D.C. area and Denver and has hired Steven Seybold as interactive creative director to lead the Denver office.
Blue Barracuda has hired Ken Cheung to lead its affiliate marketing effort. Cheung was formerly head of affiliates at Altogether Digital.
The Atlantic has named Breda O’Reilly digital ad manager. Previously O’Reilly was a strategic account executive with Microsoft Advertising.
RP3 Agency has produced an online animated public service announcement pro bono for the Washington Area Woman’s Foundation’s Annual Leadership Luncheon. Razorfish managing director Jim Watson will also stay with big MS with a new position in the audience segment business.
In honor of Breast Cancer Awareness Month, Cosmopolitan magazine launched the Cosmo Karma Project, a multiplatform social media initiative sponsored by Estée Lauder encouraging and rewarding readers for performing small acts of kindness. The site will benefit the Breast Cancer Research Foundation.
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