Industry advocacy helps kill Maine privacy bill
ADOTAS – About a month after the bill was enacted, the judiciary committee of the Maine legislature voted to repeal a privacy law aimed at protecting minors after several advertising and technology groups challenged its constitutionality.
On Friday, the committee sided with a plethora of industry and civil rights organizations in killing the act, arguing that not only did the law bypass federal First Amendment rights, it also negatively affected interstate commerce.
“An Act to Prevent Predatory Marketing Practices Against Minors,” which disallowed companies from knowingly gathering personal or health-related information of minors without parental consent, went into effect on Sept. 12, much to the chagrin of groups such as the Association of National Advertisers and online industry advocate NetChoice — whose members include eBay, Yahoo! and AOL among many others.
While the bill initially passed without opposition, it was met with resistance at the courthouse by the Maine Independent Colleges Association, Maine Press Association, Reed Elsevier and NetChoice. The suit was dismissed by a U.S. district court judge after Maine Attorney General Janet Mills said she would not enforce the law; however, the judge commented in his dismissal that he doubted the laws constitutionality.
While industry advocates can claim victory in this round, they’d be foolish to let their guard down just yet. With the judiciary committee’s repeal came a recommendation that legislators draft a more limited bill addressing the collection of minors’ health-related information in particular.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Features
- Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
- Mobile Search: More Intent, More SMB Opportunity February 10th 2012
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
