Hyper-local Targeting Proves Vital for Auto Industry
ADOTAS – Goodway Group’s Beep! Automotive, an online ad network, officially launched its Direct2Dealer program, driving cross-channel consumers directly to their closest dealer location while simultaneously landing on the vehicle build and pricing page. Direct2Dealer was conceived as a way to ease ongoing auto dealer concern over the web’s influence on in-store sales. The program allows for highly targeted advertising, which improves the efficiency for both the audience and the advertisers.
Considering the economy and how conditions vary from state to state and even zip code to zip code, hyper-local targeting has proven to be an essential strategy for automotive dealers, buyers and small businesses in general. Goodway Group Southeast Region VP Geoff Halsema said “Direct2Dealer™ allows you to hone in on each market individually instead of painting things with one brush. Getting the shopper most efficiently to relevant content that will make them convert is crucial in the economy.”
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