Google switches to ‘hire & acquire’ mode
ADOTAS – As its CEO believes the ad recession is over, impressive earnings have opened the door for Google to add to both its staff and its umbrella of operations.
Possibly as a retort to Bing’s recent success in search ads, the company has announced it is intent on hiring two States-based senior marketers, including a vice president of Americas marketing, whose responsibilities will include promoting adoption of consumer and advertiser products in North and Latin America.
The other open position is director of marketing, media and platforms, which among other tasks will head up Google’s push for a firmer position in the display advertising arena. Google has been attempting to beef up its presence in this sector, even teaming with ad agencies on campaigns for companies such as Ford and Pepsi.
Google’s acquisition expedition also looks like it will be focused on bolstering the display side. Talking to Investor Business Daily, Kaufman Brothers analyst Aaron Kessler suggested the company will look to purchase companies that can streamline mobile and display revenue, suggesting that more technical expertise in required before display can be an effective business.
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