Comments on: Gauging true performance with cross-media analytics http://www.adotas.com/2009/10/gauging-true-performance-with-cross-media-analytics/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Rick Noel http://www.adotas.com/2009/10/gauging-true-performance-with-cross-media-analytics/#comment-788317 Rick Noel Fri, 09 Oct 2009 18:59:10 +0000 http://www.adotas.com/2009/10/gauging-true-performance-with-cross-media-analytics/#comment-788317 Good article. One of issues in tracking integrated campaigns is the multi-partner, cross domain conversion attribution challenge. For CPA/performance campaigns in particular, managing attribution with multiple partners participating in the conversion funnel,it is important for the ongoing advertiser/publisher relationship to keep publishers whole by paying them for their role in the conversion, while avoiding the duplicate payout issues that can arise for advertisers paying twice for the same conversion. One of the companies I am familiar with in this domain is C3Metrics. I am not affiliated with them but had interfaced with them from a publisher perspective in the past. They have a technology solution to track attribution and partial, role-based payouts to multiple partners contributing to a single conversion. Good article.

One of issues in tracking integrated campaigns is the multi-partner, cross domain conversion attribution challenge. For CPA/performance campaigns in particular, managing attribution with multiple partners participating in the conversion funnel,it is important for the ongoing advertiser/publisher relationship to keep publishers whole by paying them for their role in the conversion, while avoiding the duplicate payout issues that can arise for advertisers paying twice for the same conversion.

One of the companies I am familiar with in this domain is C3Metrics. I am not affiliated with them but had interfaced with them from a publisher perspective in the past. They have a technology solution to track attribution and partial, role-based payouts to multiple partners contributing to a single conversion.

]]> By: Michael Hubbard http://www.adotas.com/2009/10/gauging-true-performance-with-cross-media-analytics/#comment-787989 Michael Hubbard Wed, 07 Oct 2009 18:02:57 +0000 http://www.adotas.com/2009/10/gauging-true-performance-with-cross-media-analytics/#comment-787989 Good article - but would love to hear about some of the best tools you've found. I am a huge fan of marketing/media mix and cross-media analytics, but the best tools I've seen are custom built. Can you recommend others - are their benchmarks popping up in the industry I don't know about? Again - cross-analytics is pretty new, but would love to know if the Googles, Omnitures, Web Trends, etc of the world are hopping on board! Good article – but would love to hear about some of the best tools you’ve found. I am a huge fan of marketing/media mix and cross-media analytics, but the best tools I’ve seen are custom built. Can you recommend others – are their benchmarks popping up in the industry I don’t know about? Again – cross-analytics is pretty new, but would love to know if the Googles, Omnitures, Web Trends, etc of the world are hopping on board!

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