Brands over banners
ADOTAS – In brands we trust — a survey jointly compiled by Pontiflex and Harris Interactive found that 96% of adults online provided their email addresses to companies to receive special offers or more information, and 73% said they were more likely to make a purchase from a company they had signed up with.
Compare that with 46% of respondents who said they intentionally clicked on a banner ad. Nearly 80% balked at being sent away from their destination websites.
“Consumers are willing to opt-in to the right kinds of advertising if they’re provided with relevant, actionable creative,” Pontiflex CEO and cofounder Zephrin Lasker said. “It’s a win-win situation because purchase intent and brand trust is higher with permission-based marketing.”
But trust is certainly the key to that relationship — 85% percent of respondents said they would be willing to provide their email addresses to brands or companies to receive special offers and 68% said they were more likely to trust a brand that offered them personalized deals.
Reader Comments.
LOL of course it easy after they trust the particular brand. But how do you build it? With e-mails? Good luck.
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