At $100 a click, mesothelioma is no cancer on keyword search


search.jpgADOTAS – If you asked the average person what word is worth $100, it’s doubtful he or she would quickly reply, “mesothelioma.”However, that mouthful of a word is worth $99.44 for a keyword search on Google last month, according to the AdGooroo “Search Engine Advertising Update: Q309.” Yahoo! offered a far better deal on mesothelioma at $60.68 per click.

For the non-oncologist set, mesothelioma is a form of cancer typically caused by exposure to asbestos. Apparently lawyers searching for victims/potential plaintiffs of the chronic condition have ratcheted up paid-search ads based on lawsuits — it would seem a bit easier than chasing ambulances.

AdGooroo CEO and Founder Rich Stokes also predicted in the report that average cost per click will remain flat through 2010 while top-priced keywords will transpose up and down, which he said suggested industry maturation.

The (just ever so) slightly more common “auto insurance comparison” brought in a modest $55.20 per click on Bing.



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