AdMob bears witness to mobile advertising explosion
ADOTAS – If mobile is the next great frontier of advertising, it’s rapidly being populated according to figures from AdMob, which provides ads for more than 15,000 mobile websites and applications. Just the year before, AdMob boasted less than 5,000 publishers.
According to the company’s “Mobile Metrics Report,” AdMob received 10.2 billion ad requests in September 2009, twice as many as the year before and nearly 10 times the number from September 2007. Requests came from 64 countries, compared to just 16 in 2007.
Forty-two percent of requests in the U.S. were made from wifi-capable devices; 18% of actual requests were made via wifi connections, compared to 5% the year before.
This expansion owes a great deal to the proliferation of smartphones. The top 10 mobile devices for requests included five with touchscreens, six with wifi capabilities and six with application stores; in 2008, the iPhone was the only touchscreen device in that group.
Global iPhone and iPod touch traffice increased 19 times from the year before, but devices using Google’s Android operating system also witnessed a boost, accounting for 17% of AdMob’s smartphone traffic in September.
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