Yahoo unfollows traditional publishers’ lead
ADOTAS — While old media scurries toward charging for content, Yahoo, which is trying to restructure itself under Carol Bartz, wants to follow Chris Anderson’s web advice and be free.
After stopping to charge for its US Fantasy Football site, Yahoo is also considering dropping fees for its real-time stock quotes on Yahoo Finance, according to the Financial Times. Jimmy Pitaro, head of its media businesses, said Yahoo’s online advertising is rebounding and the decision to drop fees for the football site was in line with Bartz’s long-term strategy.
“We decided the small amount of revenue we were generating from real-time statistics was not significant enough to justify presenting a less attractive user experience,” he told FT.
As the free model was installed, Yahoo also launched a related mobile appolication that was used to entice advertisers. Of course, even Yahoo believes there are still alternative streams, which would include charging for niche, valuable content, that could still work. And that is really the hard part. What content is so valuable that it can be charge for? And wouldn’t finance be one of those areas?
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