ADOTAS — Further venturing into the visual arena, audio-centric site Pandora.com, which builds radio playlists for specific users based on preferences, will feature video campaigns for NBC and Electronic Arts.
Through 30-second spots, user-initiated extended video trailers and branded radio stations, NBC will be highlighting its new hospital drama “Mercy” while EA promotes “The Beatles: Rock Band.”
In addition, EA will offer Pandora listeners a 30-second demo of its widely advertised video game. iPhone users with the popular Pandora application will be able to view trailers of “Mercy” and banners promoting the show’s premiere.
Pandora has dabbled with audio ads and more recently has featured display campaigns from Crate & Barrel and Becks among other companies.