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Split on FTC and diet ads, and comments on Obama, search rankings and advertorials

Written on
Sep 4, 2009 
Author
Edward Barrera  |
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Split on FTC and diet ads, and comments on Obama, search rankings and advertorials

readers_small.jpgADOTAS — In our latest poll, readers will nearly split on the question, “Should the FTC push for more restrictions on online diet advertisements?” Fifty percent said, “No, let the marketplace self-regulate” and 48 percent (obviously our poll rounds up or down) said, “Yes, it’s giving good companies a bad reputation.”

President Obama to seize the Internet under ‘cyberthreat’?

Okpulot Taha:
“This bill is idiocy. I cannot wrap my mind around such a display of stupidity.

I day trade stocks. I have a live stock market feed. This is how I earn extra money for our family during retirement. This Obama takeover would shut down my stock market feed, would shut down my financial efforts.

Mine is one example of zillions. Shutting down the internet would cut off banking, cut off many emergency services, cut off a lot of critical medical services and would cut off ability to communicate across America during a time communication is critical.

Obama and his boys are so very stupid. Best security for critical “national security interest” systems is “air gap” security. This is simply unplugging sensitive systems from our public internet. Such stupidity on the part of our government! This stupidity is reflected in this bill.

Our government, our energy infrastructure, our military systems, all and more have an ability to establish private secure intranet systems through cable, microwave and satellite services. Many of our sensitive services are already on private intranet systems. Our nation is already crisscrossed with private secured data transmission methods.

Ability to shut down our public internet is simply stupid. Not only stupid, this is reactive rather than proactive. A need to shut down our internet is direct evidence of our internet already being compromised; much too late. Once compromised, upon turning our internet “back on” those problems still exist and will spread. This turning off our internet does nothing to cure “infection” in the system.

A proactive method is to create private and secured intranet systems for sensitive services, an intranet “unplugged” from the public internet. A secured unique system, strengthening security, this is the right approach.

This bill is not only idiotic, this bill is dangerous; creates complacency and a false sense of security.

Okpulot Taha
Choctaw Nation
Puma Politics”

Deb Russell:
“I’ve got to agree. A seperate system is the only sensible solution. Too many complicated expensive solutions are being proposed this year where simple cheap/free solutions would work better.”

Will Oprah lawsuit straighten out online advertorial?

pj:
“ha ha, you guys are f*cked!”

Dana Todd:
“I object to you slapping the word “advertorial” on flogs, as if the two are interchangeable concepts.

I agree that flogs are not a desirable component of online content, but there’s a world of difference between a crappy blog posting hawking weight loss products and a well crafted story by an advertiser that’s paid to be visible to a site’s visitors.

Advertisers have long valued advertorial in a thought leadership campaign, a brand awareness campaign and other communication strategies – and most high-end brands take the time to tell their stories well by working in partnership with the publishers.

If you want to call them splogs, or flogs, or pay-for-post or whatever, that’s fine — just don’t blame the term advertorial for what really amounts to just bad/misleading writing on the part of a writer or publisher.

Sincerely,
Dana Todd, CMO
Newsforce Network”

Search Engine Ranking Is A Measure of Market Leadership

Brandt Dainow:
“I am afraid Daniel is just plain wrong here. Ad position is not important to click-through rate or conversions, the text on the ad is what counts. He has researched only 1 site over a short period of time, whereas I researched this over a 5-year period across a range of sites, covering multiple sectors. This eliminates biases specific to individual sites or sectors, a problem Daniel had in his research above. My conclusions are detailed in my article on this in iMedia at http://www.imediaconnection.com//content//12991.asp.
Position mattered in the early days when web users were naive. They wised up years ago. Ad design is what matters, not position.”

Steve Baldwin:
“Your study accords with what we know from heat maps. Positions matter — a lot — because being #1 delivers far more volume than lower positions. Whether one can afford to be #1 is another matter, of course, and this is where all the hard work of optimizing the conversion chain comes into play.”

Debashish Shaw:
“@ Brandt I think you may have misread the article – Daniel agrees that conversion rates remain relatively static across ad positions. If anything, he also agrees that position #2 having a higher conversion rate is most likely an anomaly.

@ Steve Agreed completely. The key question is are you optimized enough to be #1?”





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