http://www.adotas.com/2009/09/shining-a-light-on-performance-display-advertising/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/09/shining-a-light-on-performance-display-advertising/#comment-783083 Russell Glass Mon, 31 Aug 2009 23:10:17 +0000 http://www.adotas.com/2009/08/shining-a-light-on-performance-display-advertising/#comment-783083 Ed -- great thoughts -- we're not hearing this story nearly enough. The click should be replaced as the success metric and channel metrics measured before and after a display campaign to really see the value created. We'll be seeing this a lot more in the coming year, and vendors who are able to capture and quantify these metrics have a long and successful road ahead of them. Ed — great thoughts — we’re not hearing this story nearly enough. The click should be replaced as the success metric and channel metrics measured before and after a display campaign to really see the value created. We’ll be seeing this a lot more in the coming year, and vendors who are able to capture and quantify these metrics have a long and successful road ahead of them.

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