Comments on: Search Engine Ranking Is A Measure of Market Leadership http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: click me http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-847673 click me Wed, 29 Sep 2010 12:30:09 +0000 http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-847673 What is the best company to use for search engine optimization? I found seop.com <a href="http://www.quickranks.com" rel="nofollow">Quickranks</a> and seo.com What's the best service to use? What is the best company to use for search engine optimization? I found seop.com Quickranks and seo.com What’s the best service to use?

]]> By: Making Money On Line http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-784596 Making Money On Line Sun, 13 Sep 2009 13:31:22 +0000 http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-784596 Actually it is also important for whick keywords the site is on the first place. If it is for the general one-term keyword, so the traffic is not so targetted and the converstions are low. Actually it is also important for whick keywords the site is on the first place. If it is for the general one-term keyword, so the traffic is not so targetted and the converstions are low.

]]> By: Debashish Shaw http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-783590 Debashish Shaw Thu, 03 Sep 2009 22:19:06 +0000 http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-783590 @ Brandt I think you may have misread the article - Daniel agrees that conversion rates remain relatively static across ad positions. If anything, he also agrees that position #2 having a higher conversion rate is most likely an anomaly. @ Steve Agreed completely. The key question is are you optimized enough to be #1? @ Brandt I think you may have misread the article – Daniel agrees that conversion rates remain relatively static across ad positions. If anything, he also agrees that position #2 having a higher conversion rate is most likely an anomaly.

@ Steve Agreed completely. The key question is are you optimized enough to be #1?

]]> By: Steve Baldwin http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-783554 Steve Baldwin Thu, 03 Sep 2009 19:18:36 +0000 http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-783554 Your study accords with what we know from heat maps. Positions matter -- a lot -- because being #1 delivers far more volume than lower positions. Whether one can afford to be #1 is another matter, of course, and this is where all the hard work of optimizing the conversion chain comes into play. Your study accords with what we know from heat maps. Positions matter — a lot — because being #1 delivers far more volume than lower positions. Whether one can afford to be #1 is another matter, of course, and this is where all the hard work of optimizing the conversion chain comes into play.

]]> By: Brandt Dainow http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-783468 Brandt Dainow Thu, 03 Sep 2009 11:30:02 +0000 http://www.adotas.com/2009/09/search-engine-ranking-is-a-measure-of-market-leadership/#comment-783468 I am afraid Daniel is just plain wrong here. Ad position is not important to click-through rate or conversions, the text on the ad is what counts. He has researched only 1 site over a short period of time, whereas I researched this over a 5-year period across a range of sites, covering multiple sectors. This eliminates biases specific to individual sites or sectors, a problem Daniel had in his research above. My conclusions are detailed in my article on this in iMedia at http://www.imediaconnection.com//content//12991.asp. Position mattered in the early days when web users were naive. They wised up years ago. Ad design is what matters, not position. I am afraid Daniel is just plain wrong here. Ad position is not important to click-through rate or conversions, the text on the ad is what counts. He has researched only 1 site over a short period of time, whereas I researched this over a 5-year period across a range of sites, covering multiple sectors. This eliminates biases specific to individual sites or sectors, a problem Daniel had in his research above. My conclusions are detailed in my article on this in iMedia at http://www.imediaconnection.com//content//12991.asp.
Position mattered in the early days when web users were naive. They wised up years ago. Ad design is what matters, not position.

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