Murdoch gleefully predicts ad uptick and that Kindle will ruin unions

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rupertmurdoch.jpgADOTAS — Nothing like being an anti-union media mogul in a seismic shift.

Rupert Murdoch said while advertising spending is nowhere near where it was in 2007, recent results have been “getting better every month and getting better every week.” The News Corp chief added that the US advertising market is going to get a nice bump and then it will settle back to a fairly slow recovery.

But the notorious anti-union executive also said that though Amazon, with its Kindle, is not sharing enough of its revenue, he believes eReaders will be the end of the print world. “Then we’re going to have no paper, no printing plants, no unions,” Murdoch told the Financial Times. “It’s going to be great.”

Murdoch didn’t divulge any major plans as the company moved toward a pay-for-content model, though he did say that The Wall Street Journal, one of the few newspapers that have successfully charged for online news, will start charging non-subscribers $2 a week to access content on mobile devices such as the BlackBerry, he said. Current subscribers will be charged $1.

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