Marriott Turns To Twitter

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twitter_small.jpgADOTAS – The Marriott is turning to Twitter. The company is finding loyal guests on the social network and recruiting them for the brand’s newest campaign called “The Driven.” The Driven is said to break through the clutter of hotel advertising by focusing on real guests and their reasons for choosing Marriott Hotels and Resorts. Based on this direct feedback, the company plans to improve certain services and emphasize services that work well for their most loyal customers. This is another potential way for Twitter to monetize the site should the site ever choose to do so.

1 COMMENT

  1. Marriott better hope that their guest staying at their Properties are betweem the ages of 13 to 34 years old. These people are the Echo-Boomers born between 1977 to 1994. They represnt at least 80& of sending and receiving text messages.

    That leaves out the majority of Gen-X and all of the Boomer generation that stay at Marriott nationwide.

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