Industry news on new offerings and partnerships
ADOTAS — Adify, Omniture, comScore and Relevant Searches had annoucements recently.
Omniture and comScore have partnered to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.
Adify, vertical ad network management and media services company, has annouced that premium interactive ad formats can now be delivered cost-effectively as part of a network buy. Brand marketers can now use Adify’s easy, scalable solution to buy interactive, interstitial, roadblocks and overlay ad units on more than 12,000 hand-selected Web sites across more than 200 vertical ad networks powered by Adify and across Adify Media.
Relevant Searches, a search engine marketing firm, has unveiled new SEO services that dramatically improve end-user experience and put marketers in control of organic search listings and campaign profitability. The company’s SEO 2.0 services deliver content-rich, customized results that are updated daily and empower marketers to manage campaigns to business rules — at the URL level.
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