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Industry news on hires, offerings, partnerships and finance

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Sep 23, 2009 

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Edward Barrera  |

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Industry news on hires, offerings, partnerships and finance

ADOTAS — BIA/Kelsey, Digitas, the Rubicon Project and Tribal Fusion all had news.

The Rubicon Project, an online advertising infrastructure company, has added $9 million in venture funding bringing total financial investments to $42 million. The Series C funding round was lead by GE/NBCU’s Peacock Equity Fund with a $6 million investment and additional funding from existing investors Clearstone Venture Partners and Mayfield Fund. To date, the Rubicon Project has experienced 400% year over year revenue growth and the additional capital will fuel ongoing business growth initiatives including additional strategic acquisitions and international expansion.

Tribal Fusion, a digital marketing solutions company, announced its membership in the Premier Partner Program for BlueKai, and intent-focused data exchange. As a BlueKai Premier Partner, Tribal Fusion will integrate extensive data from BlueKai’s exchange with the data it collects from its own proprietary technology platform to provide clients with an unprecedented level of granularity in audience targeting.

BIA Advisory Services will now be known as BIA/Kelsey, representing the culmination of BIA’s acquisition of The Kelsey Group last October and the complete expanse of services the combined company now offers to multi-delivery platforms, including traditional and interactive media, the online local marketplace, and mobile advertising.

Digitas has hired Josh Miller in Atlanta as a media supervisor. He previously worked at Response Mine Interactive and Moxie Interactive.

Tags: BIA/Kelsey, digitas, the-rubicon-project and Tribal-Fusion

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