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Industry news in new ventures, hirings, finance and offerings

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Sep 17, 2009 

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Edward Barrera  |

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Industry news in new ventures, hirings, finance and offerings

ADOTAS — Alliance Health Networks, Definition 6, Lotame and another Murdoch, along with Joanna Shields had some news.

Shine Group Chairman and CEO Elisabeth Murdoch, daughter of Rupert, and former Bebo CEO and AOL executive Joanna Shields are creating a content company that will combine TV production and social media. [AllthingsD]

Alliance Health Networks has closed on a $3.3 million Series C Preferred Stock financing led by Highway 12 Ventures. EPIC Ventures, Series B lead investor, also participated in the Series C round along with other leading Internet and healthcare industry angels. Alliance Health has now raised a total of $6.6 million in venture capital.

Definition 6, has hired Kevin Smith as vice president of sales. Smith will lead the growth and expansion of the interactive agency’s sales organization, including both its Atlanta headquarters and New York office. Before joining Definition 6, Smith was a principal for Matrix Resources. Smith also held various positions with Capgemini Consulting, IBM and PriceWaterhouseCooper.

Lotame, a data-driven marketing platform that combines social media interaction with tracking data, has partnered with with Dimestore Media. Dimestore provides a multiple-question survey platform to measure campaign return on investment with advertiser-defined metrics such as increased intent to buy, brand awareness, primary message retention and brand attitudes. The agreement gives Lotame the ability to collect an unlimited amount of survey data and provides real time access to the collected user level data so that it can be incorporated into Lotame’s own reporting at any time throughout a campaign.

Tags: Alliance-Health-Networks, Definition-6, Joanna-Shields, lotame and Murdoch

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