How Automated Bid Management is Improving Search Returns by Over 20%Date: 10/1/09 – 12 pm (45 min)Location: WebinarCost: Register onlineDescription:
In recessionary times, when marketing dollars need to work harder, search is emerging as the clear winner and channel of choice for large enterprises that rely on the internet for lead generation. With the increased complexity and shortened cycles of paid search campaigns, there is an urgent need to improve the way enterprises manage and scale their paid search campaigns. Three main task areas PPC campaign managers spend their time on – Bid management (60%), Optimization (20%) and Reporting (20%).
In this webcast, Vinod Nambiar, Director – Global Delivery and Vyom Khandelia, Director – Technology of Position2, Inc. will discuss:
The business value of automating bid management. The immediate improvement in search results, and Share cases where marketers have improved returns substantially.
In addition, attendees of this webcast will get a free Cost-Volume-Profit analysis for their current PPC campaign(s).
Who should attend it? Chief marketing officer, Vice President Sales, Vice President Marketing, Director Sales, Director Marketing, Director Business Development, Marketing Account Executive, Advertising Account Manager, Business Development Manager, Marketing Manager,
Register at: http://position2.com/livewebcast/autobid.php