Even low-rated tactics can achieve high ROI

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leadgeneration_small.jpgADOTAS — Despite marketers dismissing rental email lists, 3rd party lead purchases, list appending and 2nd tier search as underperforming, some still succeed with these tactics.

And according to Marketing Sherpa, it’s because some marketers take their time to do their research, and go beyond the recommendations of colleagues to arrive at their ‘short list’ of vendors. They also read and research relevant best practices, and wait to launch until they’re confident in their approach and just as important, have a plan for how names/leads, etc. from these sources will be identified, coded and, if applicable, treated differently than those from other sources.

And most important, the marketers of these successful campaigns, test vendors and lists prior to full engagements…testing registration forms and landing pages…testing programs to onboard leads from secondary sources.

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