Email marketing big winner in downturn

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email_small.jpgADOTAS — Most marketers plan to decrease media spending budgets, and the remaining expenditures are shifting toward digital, according to a Q2 2009 survey by Round2.

EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up their investments in e-mail marketing, search and interactive than said spending would be reduced.

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E-mail marketing was the channel most likely to see an increase in spending in 2009, and print was the biggest loser

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