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Yahoo pins hopes on display, expects 400 layoffs

Written on
Aug 3, 2009 
Author
Edward Barrera  |
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Yahoo pins hopes on display, expects 400 layoffs

nytimes.jpgADOTAS — The FCC is asking Google, Apple and AT&T questions about Google Voice app iPhone rejection
The government has sent letters to all three, and asking why Apple rejected the voice application and what role did AT&T play in the decision.  It’s part of a broader effort by the Federal Communications Commission to give rural areas access to newer cell phone technology.

Yahoo to focus on display advertising, content and mobile services technology
CEO Carol Bartz said she sold the search business because Yahoo could not match the investment Google and Microsoft. While reducing the amount of money used for marketing and search technology, Bartz plans to invest in display ad, content and mobile services technology. Investors though fear that it may have traded one of the most profitable businesses for a deflating, media business that already peaked. In addition, Yahoo will lose talented engineers to Microsoft and layoff as many as 400 employees because of the deal.

Washington Post cries about Gawker ‘rip off’
Ian Shapira wrote a story about a “business coach,” who charges her early-Gen-X/Boomer clients hundreds of dollars to explain how mostly people in their 20s and late teens behave in the workplace. Gawker picked it up, excerpting chunks of the story. Shapira wonders about the death of journalism, but really it boils down to what is worth more to a newspaper, pageviews or the value of having content distributed throughout the web.

State, local online election ads facing restrictions
A Floridia election case could restrict using online ads for local political campaigns, especially search. Federal election law requires candidates to disclose in their ads who is paying for them, and whether the candidate approved of the ad. Most states have similar laws. While federal law has exemptions, depending on if it’s impractical, Florida has rare exceptions that don’t include online ads.





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